SaddleUp! Foundation aspires to live by the ethics promoted by James P. Owen, author of
"Cowboy Ethics - What Wall Street Can Learn from the Code of the West"

In his book, Jim describes a simpler time when a handshake was enough to seal a deal, and right and wrong were as clear as black and white. These are values we embrace at the SaddleUp! Foundation.

The Foundation receives a small donation when you purchase the Cowboy Ethics book from our office. To order your book, please call 303-788-1666.

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Having been rocked by one damaging revelation of misbehavior after another, Wall Street is in a state of crisis. Investors are disgusted by the misdeeds of a few and suspicious of the industry at large. Every firm finds its integrity open to question. Regulators are up in arms. And the industry is facing billions of dollars in costs to comply with a floodtide of regulations.

But imagine what could happen if Wall Street firms looked back to a simpler time when a handshake was enough to seal a deal, and right and wrong were as clear as black and white. What if executives, portfolio managers, analysts and traders decided that some things are not for sale? What if every major investment firm agreed to live by the principle that the client always comes first?

The Code of The West
1. Live Each Day With Courage
2. Take Pride In Your Work
3. Always Finish What You Start
4. Do What Has To Be Done
5. Be Tough, But Fair
6. When You Make A Promise, Keep It
7. Ride For The Brand
8. Talk Less And Say More
9. Remember That Some Things Aren't For Sale
10. Know Where To Draw The Line